Man wird nicht jünger ... und prost!

"Ich finde, man müsste die Verleger in ein Web 2.0-Seminar stecken und ihnen erklären, wie die Ressource Information im Internet eigentlich funktioniert. Es herrscht zum Beispiel immer noch der Irrglaube vor, dass die User über die Homepage auf die Website kommen und sich dann durchklicken, doch dabei weiss man doch, dass viele per Google kommen. Vielleicht kann der Verleger das nicht verstehen, weil er die Zeitung auch am Stück ausliefert, und deswegen sind ihm die anderen Kanäle egal. Das ist dann halt Pech."

.... sagt Peter Hogenkamp Persönlich

"On the Web, we've gotten used to thinking about the usability of our websites. But our colleagues on the print side have been committing grave usability errors in their products over the years. And when that type of thinking infects a news organization's attitude towards its website, news organization set themselves up to repeat its offline failures in the new medium. (...)

Don't get me wrong. I want newspapers and websites to have advertisers. Lots of 'em. I know the importance of surveying your online audience. I've run several online surveys myself. But if news organizations are proud of their news content, why do so many insist on hiding it? Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads. The have the right, and ability, to go about their lives without ever once glancing at your publication. If you want people to read your publication, you then need to do whatever is necessary to make them want to read it."

Robert Niles, in der Online Journalism Review: Readers owe nothing to publishers

Visit Wired Journalists

Is Local News the Answer?
Vol. 61, No. 4

Introduction
By Melissa Ludtke

Newspapers’ Niche: ‘Dig Deeply Into Local Matters’
By Brett J. Blackledge

Investigative Reporting Stays Local
By Ken Armstrong

Blending Voice and Reporting
By John Doherty and Tim Logan

Going to China to Report Local Stories
By Tony Bartelme

Showing China—With a Local Thread
Words and Photographs by Alan Hawes

Global Issues Viewed Through Local Eyes
By Perry Beeman

Going Far to Explore a Local Story
By Kevin Finch

Local Voices—Once Quiet—Are Heard
By Michael Landauer

A Front Page Dominated By Local News
By Rex Smith

Forgetting Why Reporters Choose the Work They Do
By Will Bunch

Matching Ambition With Assignment
By Carole Tarrant

The Decline of Newspapers: The Local Story
By Thomas E. Patterson

The ‘Local-Local’ Strategy: Sense and Nonsense
By Rick Edmonds

Stories About Me
By Bill Ostendorf

What Readers Mean When They Say They Want Local News
Interview by Dean Miller

Local Characters: How to Tell the Stories You Have to Tell
Excerpts from a talk by Lane DeGregory

Strategically Reorganizing the Newsroom
By Shawn McIntosh

Changing Reporters’ Beats—With a Focus on Local
By Rene Sanchez

Childhood Memories Kindle Hyperlocal Strategies
By Rob Curley

Going Hyperlocal at the Chicago Tribune
By Kyle Leonard

When Community Residents Commit ‘Random Acts of Journalism’
By Jan Schaffer

Picking Up Where Newspapers Leave Off
By Geoff Dougherty

Going Local: Knowing Readers Is Essential
By Liz George

Journalism: Its Intersection With Hyperlocal Web Sites
By Mark Potts

VillageSoup: A Community Host Model At Work
By Richard M. Anderson

Journalists Navigate New Waters
By Lisa Williams

http://www.nieman.harvard.edu/reports/07-4NRwinter/index.html

Jonathan Landman, deputy managing editor for digital journalism at the New York Times, und BusinessWeek.com executive editor John Byrne, äussern sich in einem Artikel von Marc Glaser zur Handhabung von Leserkommentaren:

“You don’t have to moderate and say, ‘You have to give your real name,’ because you’re already taking down offensive or abusive stuff,” Landman said. “That’s negative reinforcement and we need techniques to give positive reinforcement [as well]. Giving your real name and getting recognized for that is one way. Another example is having the editor’s selections or having people recommend the better comments. So a mixture of positive and negative reinforcement techniques is the way to go.”
Jonathan Landman

“We are rewarding our readers who make comments on our site by going to the reader and saying, ‘We like what you’re saying and want to feature it in a prominent way, can you send us a digital picture of yourself so we can put it on the home page?’” Byrne said. “This is about elevating our conversation and giving credence to the idea that the web is a dialogue and not a lecture. The truth is that very few people are delivering on it, having reporters really engage with readers or elevating comments and saying, ‘This is as important as any story we have, any video we have, any audio we have.’”
John Byrne

Vollständiger Artikel von Marc Glaser: Traditional Media Ready to Elevate the Conversation Online — with Moderation - Via: Cyberjournalist.net