Scheeeen isch es gsi. Bis näggscht Joor am 2. März.

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"If I was a publisher, corporate officer or even an employee, I would want an editor who is active online; who blogs and uses Facebook and MySpace; who has a digital camera and knows how use it and how to upload those images; who has a cell phone that use beyond just work emergencies; who knows how to identify Flash applet on a website; who knows that Ruby on Rails is not a MySpace band; who uses a newsreader; I could go on, but the point is the old skill set of paying their dues and being a wordsmith and possibly an amateur accountant just does not cut it anymore, honestly it hasn’t cut it for a long time.

Yes there are some senior editors out there who get “it.” Those who are positive change agents in their newsrooms, they blog, they get into their communities and into their newsrooms. These are editors who break the rules, throw away the script and dare to be different. These are types of leaders we need if newspapers are not just going to survive but thrive.

The culture of blaming the reader or the staff has to end. It’s time for someone to take responsibility and frankly if they won’t, then it’s time to point fingers. Simple put, at some newspapers, it’s time for a revolution.

We need to put our newsroom leaders on notice. They need to know that their employees, publishers and corporate officers will no longer stand by and watch their newspapers crumble, their industry collapse and livelihoods disappear. These leaders need to recognize that their employees have a vision and a voice. Their thoughts and hopes are outlined in blogs, in forums and in the comments that they write."


Via: editor on the verge - Yoni Greenbaum: Newsroom leaders, change or step aside

"Many newspapers think that having a pre-screened blog, a few awkward and television-aping videoclips or a couple of podcasts means they are in tune with social media. They are sorely mistaken. Learning to put movies, podcasts and blogs online doesn't put you ahead of the game – it’s barely table stakes. Besides, this isn't a game of skill; it’s a game of attitude.

It's an attitude that embraces the creation of a common good and a common ground, believes in a healthy blurring of author and audience and understands that there are experts in every walk of life who will contribute to community wisdom in a safe, inclusive and open space. It's a belief that given that space and strong tools, a community can help cover itself.

Unfortunately for newspapers, the grumpy, grudging attitude I heard rumbling above my head ten years ago hasn't really changed. There's more fear now, more dread, more tired arguments about editorial authority born of baggage no one but newspaper people carry or care about. But there are few in the news business with passion, excitement and a true understanding of what it could mean to help a community be its own media, hold up its own mirror and gather around a fire it helps to build."

Wayne MacPhall: Print journalism is yesterday's news Via: http://mediageeks.ning.com/