Readers owe nothing to publishers ...
"On the Web, we've gotten used to thinking about the usability of our websites. But our colleagues on the print side have been committing grave usability errors in their products over the years. And when that type of thinking infects a news organization's attitude towards its website, news organization set themselves up to repeat its offline failures in the new medium. (...)
Don't get me wrong. I want newspapers and websites to have advertisers. Lots of 'em. I know the importance of surveying your online audience. I've run several online surveys myself. But if news organizations are proud of their news content, why do so many insist on hiding it? Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads. The have the right, and ability, to go about their lives without ever once glancing at your publication. If you want people to read your publication, you then need to do whatever is necessary to make them want to read it."
Robert Niles, in der Online Journalism Review: Readers owe nothing to publishers
Don't get me wrong. I want newspapers and websites to have advertisers. Lots of 'em. I know the importance of surveying your online audience. I've run several online surveys myself. But if news organizations are proud of their news content, why do so many insist on hiding it? Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads. The have the right, and ability, to go about their lives without ever once glancing at your publication. If you want people to read your publication, you then need to do whatever is necessary to make them want to read it."
Robert Niles, in der Online Journalism Review: Readers owe nothing to publishers
Cyberwriter - 29. Jan, 15:50 - Web2.0
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