Wir wollen hier nicht pingelig sein, war bestimmt ein Tippfehler .... oder etwa doch nicht? NEIN, es hat System ;-) Guckst du hier

A recent American study reported that many editors and reporters simply do not trust their readers to make good decisions. Let's be clear about what this means. This is a polite way of saying that these editors and reporters think their readers are too stupid to think for themselves.

By taking their audience for granted and allowing themselves to become as institutionalised as any government or company they write about, these journalists are threatening their own papers. It is simply extraordinary that so many who are privileged to sit in the front row and write the first account of history could be so immune to its obvious meaning—not to mention the consequences for their own industry.

Rupert Murdoch: Lecture 3: The future of newspapers: moving beyond dead trees

Via: Medienspiegel.ch

*lol*

Via: RegretTheError + the journalism econoclast

My agenda is no less than to cut the Gordian Knot of New Media.

* I will explain why 1.3 billion people have gravitate online -- despite their already having access to mass media in much more convenient formats than online.
* I'll explain why the so-called fragmentation of audiences is an illusion. How cohesive audiences were instead the real illusion.
* I'll explain why traditional newspapers' and news magazines' circulations, and news broadcasts' viewerships, must ineluctably decline. And the reason why is not because people don't want news.
* I'll explain why most newspapers' and news magazines' and news broadcasters' Web sites won't save their companies. (In other words, why simply doing in online what you've done in print will never result in revenues anywhere near what newspapers had earned.)
* And I'll explain why people can be even better served by New Media than by Mass Media - if we are successful at this conference. In other words, why the change today is even greater than that during Gutenberg's era.

That's a very ambitious agenda, so let's begin.

If you think you've seen change during the past 15 years -- you ain't seen nothing yet...

Das – und noch viel mehr Bemerkenswertes – sagt Vin Crosbie in seinem Speech anlässlich des Second Annual Global Conference on Individuated Newspapers.

Direkt zur Entwirrung des gordischen Knotens gehts hier lang Prädikat: MUST !! :-))


Via DigitalDeliverence resp. Medienspiegel

Is Local News the Answer?
Vol. 61, No. 4

Introduction
By Melissa Ludtke

Newspapers’ Niche: ‘Dig Deeply Into Local Matters’
By Brett J. Blackledge

Investigative Reporting Stays Local
By Ken Armstrong

Blending Voice and Reporting
By John Doherty and Tim Logan

Going to China to Report Local Stories
By Tony Bartelme

Showing China—With a Local Thread
Words and Photographs by Alan Hawes

Global Issues Viewed Through Local Eyes
By Perry Beeman

Going Far to Explore a Local Story
By Kevin Finch

Local Voices—Once Quiet—Are Heard
By Michael Landauer

A Front Page Dominated By Local News
By Rex Smith

Forgetting Why Reporters Choose the Work They Do
By Will Bunch

Matching Ambition With Assignment
By Carole Tarrant

The Decline of Newspapers: The Local Story
By Thomas E. Patterson

The ‘Local-Local’ Strategy: Sense and Nonsense
By Rick Edmonds

Stories About Me
By Bill Ostendorf

What Readers Mean When They Say They Want Local News
Interview by Dean Miller

Local Characters: How to Tell the Stories You Have to Tell
Excerpts from a talk by Lane DeGregory

Strategically Reorganizing the Newsroom
By Shawn McIntosh

Changing Reporters’ Beats—With a Focus on Local
By Rene Sanchez

Childhood Memories Kindle Hyperlocal Strategies
By Rob Curley

Going Hyperlocal at the Chicago Tribune
By Kyle Leonard

When Community Residents Commit ‘Random Acts of Journalism’
By Jan Schaffer

Picking Up Where Newspapers Leave Off
By Geoff Dougherty

Going Local: Knowing Readers Is Essential
By Liz George

Journalism: Its Intersection With Hyperlocal Web Sites
By Mark Potts

VillageSoup: A Community Host Model At Work
By Richard M. Anderson

Journalists Navigate New Waters
By Lisa Williams

http://www.nieman.harvard.edu/reports/07-4NRwinter/index.html

Via: Amy Gahran - Poynter.org

Wie war das schon wieder mit der Suche nach den jungen LeserInnen??

"There is a wealth of cool stuff online that you can use to generate, at the very least, stories. What is news? It's anything people are interested in. What's relevant to all of us in this room might not be of interest to youth. Stop living in your silo of what you define as news. Go online, see what they're doing and use it!

Here's what Lauren Rich Fine said you should know about kids and their new media habits:

* They share things virally.
* They test things out.
* It's all about video and music.
* The next big challenge you're all going to face is video online.
* Kids are "wonderfully obsessed" with video and photos.
* Kids understand the difference between credible, uncredible and incredible sources online. In other words, they're not as naive as you think.
* "Every kid I know is going to be discovered by some reality show. My daughter is convinced she's going to be a famous singer one day. Take advantage of this in your various media!"

Lauren Rich Fine, Merrill Lynch equity analys, nahm am Poynter-Seminar teil, Thema: "New Habits of News Consumers".

Hier gibts den vollständigen Artikel dazu: To Capture Kids, Reconsider Definition of News

[Via Poynter.org]

Im Weblog PJNet ist ein sehr interessanter Offener Brief von Leonard Witt zu Handen von David Carr, Media Critic der the New York Times zu lesen:

After I read your defense of newspapers in The New York Times, I turned to the Wall Street Journal story saying that Yahoo "signed nine new columnists to write for its Yahoo Finance site and plans to hire as many as 30."

Now compare that to last week, during which there were so many layoffs at major newspapers that Steve Lovelady of the Columbia Journalism Review would write:

Iit's starting to feel as if the bow of the ship is slipping beneath the water.

You would write:

Newspapers are a civic good, especially right now, but they cannot function as a nonprofit. Make all the jokes you want about dead trees, a printed artifact that people pay to read and advertise in is an absolute necessity.

Maybe, but then why does your own company The New York Times pay $410 million for About.com, and later announce pending layoffs of some 45 folks in its flagship's newsroom.

You see David, you might hope for the preeminence of the newspaper, and so might I, but your bosses are putting their money elsewhere. Maybe it is time for you and critics like you to start looking to the future.

Quelle: An Open Letter To David Carr, Look to the Future [Via: PJNet ]

Medienspiegel-Post-Schlusswort von Martin Hitz zum Thema : Eine Zeitung für die Jüngeren

"Und dann noch eine gute Website zur Zeitung.
Oder noch besser umgekehrt: Eine gute Website und dazu eine Zeitung."

Martin Hitz (aka medienspiegel.ch )