29
Jan
2008

Readers owe nothing to publishers ...

"On the Web, we've gotten used to thinking about the usability of our websites. But our colleagues on the print side have been committing grave usability errors in their products over the years. And when that type of thinking infects a news organization's attitude towards its website, news organization set themselves up to repeat its offline failures in the new medium. (...)

Don't get me wrong. I want newspapers and websites to have advertisers. Lots of 'em. I know the importance of surveying your online audience. I've run several online surveys myself. But if news organizations are proud of their news content, why do so many insist on hiding it? Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads. The have the right, and ability, to go about their lives without ever once glancing at your publication. If you want people to read your publication, you then need to do whatever is necessary to make them want to read it."


Robert Niles, in der Online Journalism Review: Readers owe nothing to publishers

Trackback URL:
https://cyberwriter.twoday.net/stories/4658496/modTrackback

AddThis Social Bookmark Button

logo

CyberWriter

Alles fliesst und nichts bleibt (Heraklit von Ephesos)

button.php

cybibutton

cybibuttondouble

cybibutton-white

cybistag

idealab_promo

CoComment

Add to Technorati Favorites

sbp-button_hellblau2

Impressum

Add to Netvibes

rss2pdf
CyberWriter als pdf


I am a hard bloggin' scientist. Read the Manifesto.

NUL
Recommandé par des Influenceurs.

Keep on Blogging!

welcometothewww



oldeurope

tibetnews

zurinet

winkewinke

www.flickr.com
CyberWriter's photos More of CyberWriter's photos
Diese Seite zu Mister Wong hinzufügen

Status

Online seit 7691 Tagen
Zuletzt aktualisiert: 15. Jul, 02:03

Suche

 

User Status

Du bist nicht angemeldet.

Aktuelle Beiträge

GUGUCK
Sali Marie, wie gohts denn Dir ?
piccolomini - 21. Mai, 17:59
Danggscheen
fir das wirgglig scheen fasnächtlig Kaleidoskop !
piccolomini - 21. Mai, 17:40
Von hochgelagerten Füssen und Deckengucken
...
Cyberwriter - 1. Mär, 13:50
Aha,
Aha,
boomerang - 13. Feb, 21:59
huhuu
huhuu
irgendeinisch - 13. Feb, 19:11
Guguck ....
Guguck ....
Cyberwriter - 13. Feb, 18:51
"It’s the Journalism, Stupid —...
Via Pjnet.org auf einen äusserst interessanten Artikel...
Cyberwriter - 18. Mär, 21:35
A bad thing ;-)
Cyberwriter - 16. Mär, 16:37
Die New York Times forscht an der...
"Paper is dying, but it’s just a device" sagt Nick...
Cyberwriter - 13. Mär, 13:48
What's that Twitter???
Cyberwriter - 6. Mär, 14:56

LinX - FriendZ

Credits

powered by Antville powered by Helma


Creative Commons License

xml version of this page
xml version of this page (summary)

twoday.net AGB



geoURL-RELOADED

GeoURL

Blogarama - The Blog Directory

Get Firefox! Get Thunderbird!

weblogfaq-button

Schweizer Podcast-Verzeichnis



blogtrends

Schweizer Blog Verzeichnis

Blogwise - blog directory

CoComment

CoComment

Digg!

Download iPodder, the cross-platform podcast receiver


« »



I’m a swiss blog!

walking

list.blogug.ch


Absinthe
Basel
Basler Fasnacht
Basler Fasnacht 06
Basler Fasnacht 07
basler fasnacht 08
BaZ and the City
baz-illus RSS
blogcamp2007
blogcampswitzerland
blogcampSwitzerland01
BloggerCon 03
Blogging
Blogging Basel
BlogTalk
citizen journalism
... weitere
Profil
Abmelden
Weblog abonnieren