22
Dez
2008

16
Dez
2008

Fishwrap und so weiter ....

"The newspaper business works much like an old-style manufacturing business where stories go from reporters to assigning editors to copy editors to layout editors with the final destination being the next day’s newspaper. A lot of thought and knowledge goes into the newspaper creation process, but it ends up getting thrown out, just like the daily paper.

Another area that newspapers spend a lot of time on is deciding what’s important and what’s not. At a major newspaper, this is more than 40-person hours a day of the most senior editors. This is conveyed in the newspaper by what page a story appears on, the position on the page and the size of the headline. Again, most of this information is lost by the time the story reaches online.

Of all the companies in the media business, newspapers have the strongest assets for capturing knowledge about current events. The type, quality and volume of original content they create is incredibly expensive to do. They just need to decide to move from the fishwrap business to the knowledge business."

Online Journalismus: Work in Progress

onlinejournalism is not just writing a webpage or filming a video;
it is commenting on a blog, or bookmarking a webpage.
That there are no walls in cyberspace, only links;
and that journalism lies in every act that you commit online.
You just need to make it visible.


Via: onlinejournalism blog

Der Click-Generator

clickgenerator

Via: Zum runden Leder

5
Dez
2008

NY-Times guckt über den Tellerrand ;-)

timesextra

This new feature on NYTimes.com offers related links from other news sources and blogs around the Web. ...

Mehr: http://www.nytimes.com/marketing/timesextra/

2
Dez
2008

Apropos Stere-o-ide, Doping und so ...

terrorsteroide

Wir wollen hier nicht pingelig sein, war bestimmt ein Tippfehler .... oder etwa doch nicht? NEIN, es hat System ;-) Guckst du hier

20
Nov
2008

Rupert Murdoch: Moving beyond dead trees ...

A recent American study reported that many editors and reporters simply do not trust their readers to make good decisions. Let's be clear about what this means. This is a polite way of saying that these editors and reporters think their readers are too stupid to think for themselves.

By taking their audience for granted and allowing themselves to become as institutionalised as any government or company they write about, these journalists are threatening their own papers. It is simply extraordinary that so many who are privileged to sit in the front row and write the first account of history could be so immune to its obvious meaning—not to mention the consequences for their own industry.


Rupert Murdoch: Lecture 3: The future of newspapers: moving beyond dead trees

Via: Medienspiegel.ch

19
Nov
2008

Apropos Finanzkrise: "Is Blogging Keeping You Poor?"

Gelesen beim copyblogger:

Is Blogging Keeping You Poor? by Jonathan Morrow

"They’re laughing at us. Did you know that?

Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make.
We drive ourselves to creative exhaustion by expecting ourselves to pump out a never-ending stream of remarkable content — a stream that, even in the best of cases, only pulls in a couple hundred bucks a month in advertising revenue.

And the guy in his undies? He’s one of the thousands or even tens of thousands of people making six figures online every year. Sure, he worked hard in the beginning, but not anymore. Now he’s connected and focused on growing revenue, not creating an endless supply of free content.

Compare that story to that of most bloggers, and you have to laugh. To say we are overworked and underpaid is an understatement. The guy in his undies thinks this is especially funny, and justifiably so. He’s only half as smart as you, but he’s making 10 times more money. So he laughs, not just at you, but at all bloggers. All bloggers, that is, except a tiny handful that have figured out something that makes them wealthy ..."


Weiterlesen (via Copyblogger)

18
Nov
2008

14
Nov
2008

Apropos Web 2.0 - Twitter und so ;-)

Rosenkavaliere on the Road

rosenkavalier1

... oder Rosen statt Bussen

siehe auch hier

Zum Thema Empathie ...

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