Wie war das schon wieder mit der Suche nach den jungen LeserInnen??

"There is a wealth of cool stuff online that you can use to generate, at the very least, stories. What is news? It's anything people are interested in. What's relevant to all of us in this room might not be of interest to youth. Stop living in your silo of what you define as news. Go online, see what they're doing and use it!

Here's what Lauren Rich Fine said you should know about kids and their new media habits:

* They share things virally.
* They test things out.
* It's all about video and music.
* The next big challenge you're all going to face is video online.
* Kids are "wonderfully obsessed" with video and photos.
* Kids understand the difference between credible, uncredible and incredible sources online. In other words, they're not as naive as you think.
* "Every kid I know is going to be discovered by some reality show. My daughter is convinced she's going to be a famous singer one day. Take advantage of this in your various media!"

Lauren Rich Fine, Merrill Lynch equity analys, nahm am Poynter-Seminar teil, Thema: "New Habits of News Consumers".

Hier gibts den vollständigen Artikel dazu: To Capture Kids, Reconsider Definition of News

[Via Poynter.org]