My agenda is no less than to cut the Gordian Knot of New Media.

* I will explain why 1.3 billion people have gravitate online -- despite their already having access to mass media in much more convenient formats than online.
* I'll explain why the so-called fragmentation of audiences is an illusion. How cohesive audiences were instead the real illusion.
* I'll explain why traditional newspapers' and news magazines' circulations, and news broadcasts' viewerships, must ineluctably decline. And the reason why is not because people don't want news.
* I'll explain why most newspapers' and news magazines' and news broadcasters' Web sites won't save their companies. (In other words, why simply doing in online what you've done in print will never result in revenues anywhere near what newspapers had earned.)
* And I'll explain why people can be even better served by New Media than by Mass Media - if we are successful at this conference. In other words, why the change today is even greater than that during Gutenberg's era.

That's a very ambitious agenda, so let's begin.

If you think you've seen change during the past 15 years -- you ain't seen nothing yet...

Das – und noch viel mehr Bemerkenswertes – sagt Vin Crosbie in seinem Speech anlässlich des Second Annual Global Conference on Individuated Newspapers.

Direkt zur Entwirrung des gordischen Knotens gehts hier lang Prädikat: MUST !! :-))


Via DigitalDeliverence resp. Medienspiegel