"Stop living in your silo of what you define as news"
Wie war das schon wieder mit der Suche nach den jungen LeserInnen??
"There is a wealth of cool stuff online that you can use to generate, at the very least, stories. What is news? It's anything people are interested in. What's relevant to all of us in this room might not be of interest to youth. Stop living in your silo of what you define as news. Go online, see what they're doing and use it!
Here's what Lauren Rich Fine said you should know about kids and their new media habits:
* They share things virally.
* They test things out.
* It's all about video and music.
* The next big challenge you're all going to face is video online.
* Kids are "wonderfully obsessed" with video and photos.
* Kids understand the difference between credible, uncredible and incredible sources online. In other words, they're not as naive as you think.
* "Every kid I know is going to be discovered by some reality show. My daughter is convinced she's going to be a famous singer one day. Take advantage of this in your various media!"
Lauren Rich Fine, Merrill Lynch equity analys, nahm am Poynter-Seminar teil, Thema: "New Habits of News Consumers".
Hier gibts den vollständigen Artikel dazu: To Capture Kids, Reconsider Definition of News
[Via Poynter.org]
"There is a wealth of cool stuff online that you can use to generate, at the very least, stories. What is news? It's anything people are interested in. What's relevant to all of us in this room might not be of interest to youth. Stop living in your silo of what you define as news. Go online, see what they're doing and use it!
Here's what Lauren Rich Fine said you should know about kids and their new media habits:
* They share things virally.
* They test things out.
* It's all about video and music.
* The next big challenge you're all going to face is video online.
* Kids are "wonderfully obsessed" with video and photos.
* Kids understand the difference between credible, uncredible and incredible sources online. In other words, they're not as naive as you think.
* "Every kid I know is going to be discovered by some reality show. My daughter is convinced she's going to be a famous singer one day. Take advantage of this in your various media!"
Lauren Rich Fine, Merrill Lynch equity analys, nahm am Poynter-Seminar teil, Thema: "New Habits of News Consumers".
Hier gibts den vollständigen Artikel dazu: To Capture Kids, Reconsider Definition of News
[Via Poynter.org]
Cyberwriter - 19. Mär, 09:48 - Presse
10 Kommentare - Kommentar verfassen - 0 Trackbacks
meckermann - 3. Apr, 09:38
Bist Du imemr noch bronchial im Bett oder schon in den f
Cyberwriter - 3. Apr, 19:21
....ja bin immernoch flach. Aus der asmathischen bronchitis ist ne ausgewachsene lungenentzündung geworden... *hust*
meckermann - 3. Apr, 20:07
Aha, deshalb hatte die Zeitung in den letzten Tagen weniger Seiten - und ich dachte, das sei wegen der Gratisblättli... - Wünsche Dir gute Besserung, auch ohne Besuche von Zehndi und Alfi...
Cyberwriter - 25. Apr, 20:49
Vielen Dank mecki,..... muss mittlerweile einiges nach-lesen :-))
nchenga - 4. Apr, 17:13
Oh noooo!
wünsche dir gute Besserung
Cyberwriter - 25. Apr, 20:47
Vielen lieben Dank :-))
wachovsky - 4. Apr, 21:28
....ich auch.
Cyberwriter - 25. Apr, 20:48
danke wachi. War so platt, dasss nicht mehr mal bloggen drinlag ...
meckermann - 25. Apr, 20:57
Jetzt wollte ich morgen wirklich alle Spitäler abtelefonieren, ob Du ansprechbar bist. Aber Du bist und das ist gut so...
Cyberwriter - 25. Apr, 21:29
Danke, das ist lieb von dir.
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