Uuuups, ein déjà-vu .... Andy Dickinson bringt es in seinem "offenen Brief" auf den Punkt:

Dear newsaper executive/editor

Video takes a long time to produce compared to print.
Cheaper, more flexible equipment and different styles and presentations will reduce the time it takes to produce, but the relative time cost is still a heavy one to bear in a busy print newsroom. When you spend money on production kit, expensive or cheap, you are engaging with the need to develop but you are not helping bear that burden. You are helping bear the burden when you recognise that your staff need time to embrace and develop the skills required to produce multimedia content.

When you demand that your staff produce video with no training or no space to experiment, you are not innovating; you are undermining the confidence of your staff. You are helping bear the burden when you match your expectations with the capacity of your newsroom.

When you demand that staff produce video on top of their other duties without extra time, you are not helping bear the burden. You are helping bear the burden when you develop the space and editorial strategy that recognises the importance of producing content based on the idea rather than the deadline. Quality work comes from pride in the job. Please, recognise the pride that your staff take in their work and the newspaper they work for.

Please, as well as investing in equipment, invest in building the capacity to let them gain the confidence they need to develop new skills.

Danke !!

Via: Andy Dickinson respektive Video for Newspaperjournalists 2.0

Seine Heiligkeit der Dalai Lama kommt dieses Jahr nach Basel. Vom 10 - 14. Oktober mit Teachings, Long Life Ceremony und dem 1st Europe Tibetan Congress in der Messehalle Basel



Die Veranstaltungswebseite ist im Aufbau,...mehr Infos folgen.

http://www.dalailama2008.ch

Mehr: http://www.naa.org/digitaledge/cookbook/

In the past year or so, the newspaper industry has devoted considerable attention to online communities. Newspapers have launched blogs, opened up discussion via article comments, built new online communities themselves (for instance, dozens of “moms” sites) and begun to experiment with the new world of social network sites such as MySpace and Facebook. The Newspaper Association of America’s “Online Community Cookbook,” by Rich Gordon of the Medill School, Northwestern University and of the Media Management Center, ties all of these developments together. The Cookbook provides a structured approach to understanding online communities and a step-by-step guide to building and sustaining them successfully in local markets.

Einzelne Kapitel des Community Cookbooks sind jetzt als pdf zum Download erhältlich (andere folgen noch):

* Preface
* Section 1: Overview
* Section 2: How to Create Community, Step by Step (erscheint am 3. März)
* Section 3: Making Money with Online Community (erscheint am 10. März)
* Conclusion
* Appendix: Online Community Vendors (erscheint am 10. März)

... oder: eine Mission, zwei Newsrooms ... Washington Post und washingtonpost.com ... wenns mal schnell gehen sollte.

Via: GoogleWatchBlog resp NewTeeVee

Scheeeen isch es gsi. Bis näggscht Joor am 2. März.

Mehr Fasnacht uff: http://www.fasnacht.ch

Und au ... http://www.baz.ch/fasnacht