"If I was a publisher, corporate officer or even an employee, I would want an editor who is active online; who blogs and uses Facebook and MySpace; who has a digital camera and knows how use it and how to upload those images; who has a cell phone that use beyond just work emergencies; who knows how to identify Flash applet on a website; who knows that Ruby on Rails is not a MySpace band; who uses a newsreader; I could go on, but the point is the old skill set of paying their dues and being a wordsmith and possibly an amateur accountant just does not cut it anymore, honestly it hasn’t cut it for a long time.
Yes there are some senior editors out there who get “it.” Those who are positive change agents in their newsrooms, they blog, they get into their communities and into their newsrooms. These are editors who break the rules, throw away the script and dare to be different. These are types of leaders we need if newspapers are not just going to survive but thrive.
The culture of blaming the reader or the staff has to end. It’s time for someone to take responsibility and frankly if they won’t, then it’s time to point fingers. Simple put, at some newspapers, it’s time for a revolution.
We need to put our newsroom leaders on notice. They need to know that their employees, publishers and corporate officers will no longer stand by and watch their newspapers crumble, their industry collapse and livelihoods disappear. These leaders need to recognize that their employees have a vision and a voice. Their thoughts and hopes are outlined in blogs, in forums and in the comments that they write."
Via:
editor on the verge - Yoni Greenbaum: Newsroom leaders, change or step aside
Cyberwriter - 7. Feb, 15:46 -
Web2.0
"Many newspapers think that having a pre-screened blog, a few awkward and television-aping videoclips or a couple of podcasts means they are in tune with social media. They are sorely mistaken. Learning to put movies, podcasts and blogs online doesn't put you ahead of the game – it’s barely table stakes. Besides, this isn't a game of skill; it’s a game of attitude.
It's an attitude that embraces the creation of a common good and a common ground, believes in a healthy blurring of author and audience and understands that there are experts in every walk of life who will contribute to community wisdom in a safe, inclusive and open space. It's a belief that given that space and strong tools, a community can help cover itself.
Unfortunately for newspapers, the grumpy, grudging attitude I heard rumbling above my head ten years ago hasn't really changed. There's more fear now, more dread, more tired arguments about editorial authority born of baggage no one but newspaper people carry or care about. But there are few in the news business with passion, excitement and a true understanding of what it could mean to help a community be its own media, hold up its own mirror and gather around a fire it helps to build."
Wayne MacPhall:
Print journalism is yesterday's news Via:
http://mediageeks.ning.com/
Cyberwriter - 6. Feb, 16:12 -
Web2.0
Cyberwriter - 5. Feb, 16:32 -
copd
Man wird
nicht jünger ... und prost!
Cyberwriter - 4. Feb, 12:46 -
Cyberwriter - 31. Jan, 11:28 -
"Ich finde, man müsste die Verleger in ein Web 2.0-Seminar stecken und ihnen erklären, wie die Ressource Information im Internet eigentlich funktioniert. Es herrscht zum Beispiel immer noch der Irrglaube vor, dass die User über die Homepage auf die Website kommen und sich dann durchklicken, doch dabei weiss man doch, dass viele per Google kommen. Vielleicht kann der Verleger das nicht verstehen, weil er die Zeitung auch am Stück ausliefert, und deswegen sind ihm die anderen Kanäle egal. Das ist dann halt Pech."
.... sagt
Peter Hogenkamp Persönlich
Cyberwriter - 30. Jan, 12:42 -
Web2.0
"On the Web, we've gotten used to thinking about the usability of our websites. But our colleagues on the print side have been committing grave usability errors in their products over the years. And when that type of thinking infects a news organization's attitude towards its website, news organization set themselves up to repeat its offline failures in the new medium. (...)
Don't get me wrong. I want newspapers and websites to have advertisers. Lots of 'em. I know the importance of surveying your online audience. I've run several online surveys myself. But if news organizations are proud of their news content, why do so many insist on hiding it? Readers owe you nothing. They have no responsibility as citizens to read your reporting, and no responsibility as consumers to look at your ads. The have the right, and ability, to go about their lives without ever once glancing at your publication. If you want people to read your publication, you then need to do whatever is necessary to make them want to read it."
Robert Niles, in der Online Journalism Review: Readers owe nothing to publishers
Cyberwriter - 29. Jan, 15:50 -
Web2.0
Cyberwriter - 29. Jan, 11:57 -
Web2.0