Was bringt Erfolg?

A survey of 71 consumer magazines by the International Federation of the Periodical Press begins to identify success factors (PDF file) for magazine websites:

# The publishers' top goals are developing new online audiences and attracting new readers for the print editions.
# When it comes to money, building revenues and profits for the long term is deemed twice as important as building the business in the short term.
# More than 8 in 10 publishers expect to expand their Web efforts within the next year.
# More than half the publishers say their site has expanded the magazine's audience by more than 20 percent.
# Most of these self-described "successful" sites -- whose print counterparts typically publish monthly -- update their online content once or more a day.
# Six in 10 sites offer chat or online discussion.
# Two-thirds have attracted new, online-only advertisers.

Routes to Success for Consumer Magazine Websites (pdf) - Papier der International Federation of the Periodical Press (FIPP).

Da kommt einem doch glatt wieder das Zitat von Bruce Annan, Bell Globe Media, in den Sinn:

"Content alone is not King.
Content plus Interactivity is King.
The Secret ist Applications,
NOT Publication."

AMEN!

[Via: poynter.org - Rich Gordon ]