Dass ein riesige Lücke zwischen den "akademischen" und dem Praktischen Journalismus besteht, ist ein offenes Geheimnis,... um hier den Versuch eines Brückenschlags zu wagen trafen sich Wissenschaftler und Praktiker anlässlich der AEJMC in Kansas City:

Geneva Overholser schreibt bei Poynter.org über das AEJMC-03 in Kansas City:

Earl Wilkinson, of the International Newspaper Marketing Association, in his speech presenting the list, complained about "academics talking to academics" and noted: "About 2 percent of the research being done is applicable to the business of newspapers, and you must have incredible patience to find the 'leads' to the stories in that 2 percent."

Anyone who has looked at the papers at AEJMC knows the level of patience Wilkinson is talking about.
Weiterlesen bei poynter.org: Two Percent of Academic Research Useful: Can We Raise That?.