Spannender Artikel in der Online Journalism Review mit den verschiedensten Ansätzen zum Thema: News Sites Still Figuring Out What to Do With Online Communities.

Does the idea of fostering online communities at news Web sites still make sense? A decade after author Howard Rheingold popularized the notion in his influential national bestseller "The Virtual Community," news executives still support the idea, but they're struggling to make the concept work.

"I think everyone's looking at how to organize this better, without destroying yourself with extra management and moderating work," says Hyde Post, editorial director of The Atlanta Journal Constitution's site, AJC.com.

"If done correctly, (online community building) would fit very nicely with our mission," agrees Gerry Barker, general manager for Belo Corp.'s Dallas Web sites, which include DallasNews.com, WFAA.com, and GuideLive.com. "I think it's probably an oversight to throw out the idea of community because it doesn’t make money."
Hier weiterlesen: News Sites Still Figuring Out What to Do With Online Communities.