Interessanter Artikel von Adam L. Penenberg bei Wired zur Zukunft der Print-Branche und die das Anwerben neuer, junger Leserinnen und Leser und deren Medien-Nutz-Gewohnheiten:

Don't think for a minute that young people don't read. On the contrary, they do, many of them voraciously. But having grown up under the credo that information should be free, they see no reason to pay for news. Instead they access The Washington Post website or surf Google News, where they select from literally thousands of information sources. They receive RSS feeds on their PDAs or visit bloggers whose views mesh with their own. In short, they customize their news-gathering experience in a way a single paper publication could never do. And their hands never get dirty from newsprint.
Newspapers Should Really Worry by Adam L. Penenberg [ Via: http://www.wired.com ]

Gestützt werden die Angaben durch eine Studie der Online Publishers Association: Generational Media Study (erschienen am 21.Sept.04), die folgendes besagt:

18- to 34-year-olds are far more apt to log on to the internet (46 percent) than watch TV (35 percent), read a book (7 percent), turn on a radio (3 percent), read a newspaper (also 3 percent) or flip through a magazine (less than 1 percent).