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While that describes some elements of the vaunted "media convergence" we've been talking about for many years, perhaps this industry-leader group exercise indicates that the industry will actually accomplish some of these things in the next few years -- and not just talk about them even longer. Let's hope so.
Und weiter:
One of the things that struck me about this report is that these online-news leaders are saying some of the same things that they (as well as pundits like me) have been saying for years -- but these are things that the industry as a whole has yet to effectively implement. For example, in the area of content, the group felt strongly that there is a need for news sites to create more unique content and use less content repurposed from other media platforms within a company. Current online-news content, according to the group: is too general and aimed at a mass audience; lacks entertainment value; is too often redundant to what's published in print or broadcast; and lacks quality and credibility.

That's an old complaint that dates back to the mid-1990s, but online-news publishers for the most part still haven't addressed it.
Hier die ganze Kolumne zum Nachlesen. Sehr interessant!
Top Online Media Execs See Bright Future Workable Business Models Are Emerging