Rupert Murdoch: Moving beyond dead trees ...
A recent American study reported that many editors and reporters simply do not trust their readers to make good decisions. Let's be clear about what this means. This is a polite way of saying that these editors and reporters think their readers are too stupid to think for themselves.
By taking their audience for granted and allowing themselves to become as institutionalised as any government or company they write about, these journalists are threatening their own papers. It is simply extraordinary that so many who are privileged to sit in the front row and write the first account of history could be so immune to its obvious meaning—not to mention the consequences for their own industry.
Rupert Murdoch: Lecture 3: The future of newspapers: moving beyond dead trees
Via: Medienspiegel.ch
By taking their audience for granted and allowing themselves to become as institutionalised as any government or company they write about, these journalists are threatening their own papers. It is simply extraordinary that so many who are privileged to sit in the front row and write the first account of history could be so immune to its obvious meaning—not to mention the consequences for their own industry.
Rupert Murdoch: Lecture 3: The future of newspapers: moving beyond dead trees
Via: Medienspiegel.ch
Cyberwriter - 20. Nov, 15:32 - Presse
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