"The newspaper and news industry discussions about what they call user-generated video miss the point. Seriously. All these news orgs fell all over themselves trying to hop on the online video bandwagon as fast as they could. Some of them thought UGC needed to be part of the mix, and some did not, but in either case, the rush to video had much to do with the explosion of YouTube. The explosion of YouTube was only partly about video.

The other parts: community, sharing, communication, identity, self-expression.

Everybody in journalism needs to understand this. This is a huge piece that’s missing from the puzzle of how to save journalism."

Das ist genau der Punkt: Bein User-Generated-Content geht es wenig um den eigentlichen Content,...es geht viel mehr um das "Drumrum":

The reason why user-generated content matters is less the content and more the activity about it. The traditional media tend to view user content as a product, whereas it should be looking at it as a process.

Via: Teaching Online Journalism