Give people the control of media ... naja fast ;-)
Aus der Corante-Serie The Future of Digital Media: Nicht mehr ganz neu aber nicht minder interessant ein Interview mit Jeff Jarvis:
Jarvis' First Law of Media: Give the people control of media, they will use it. The corollary: Don't give the people control of media, and you will lose.
Big media has a great deal to learn from citizens' media. First and foremost, old media lost its humanity. It no longer knows how to talk to us eye-to-eye and it certainly doesn't know how to listen. It refuses to admit that it could be human and make mistakes (see Dan Rather, see Howell Raines). Big media must learn that news isn't over when it's printed and fishwrap; that is when the real story cycle begins, when the public asks questions and adds facts and corrects mistakes and adds perspective and helps get closer to the truth. Big media has to learn to be more honest -- that is, to level with its public, to reveal its prejudices and process as citizen journalists do. (...)
Whenever citizens can exercise control, they will. Today they are challenging and changing media -- where bloggers now fact-check Dan Rather's ass -- but tomorrow they will challenge and change politics, government, marketing, and education as well. This isn't just a media revolution, though that's where we are seeing the impact first. This is a chain-reaction of revolutions. It has just begun.
Das vollständige Interview zum Nachlesen. (inkl. Kommentaren)
[Via: http://wethemedia.oreilly.com/ ]
Jarvis' First Law of Media: Give the people control of media, they will use it. The corollary: Don't give the people control of media, and you will lose.
Big media has a great deal to learn from citizens' media. First and foremost, old media lost its humanity. It no longer knows how to talk to us eye-to-eye and it certainly doesn't know how to listen. It refuses to admit that it could be human and make mistakes (see Dan Rather, see Howell Raines). Big media must learn that news isn't over when it's printed and fishwrap; that is when the real story cycle begins, when the public asks questions and adds facts and corrects mistakes and adds perspective and helps get closer to the truth. Big media has to learn to be more honest -- that is, to level with its public, to reveal its prejudices and process as citizen journalists do. (...)
Whenever citizens can exercise control, they will. Today they are challenging and changing media -- where bloggers now fact-check Dan Rather's ass -- but tomorrow they will challenge and change politics, government, marketing, and education as well. This isn't just a media revolution, though that's where we are seeing the impact first. This is a chain-reaction of revolutions. It has just begun.
Das vollständige Interview zum Nachlesen. (inkl. Kommentaren)
[Via: http://wethemedia.oreilly.com/ ]
Cyberwriter - 29. Nov, 22:57 - Public Journalism
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