Apropos Diskussion: Blogs, die billige Contentmaschine. Hier einige treffende Gedanken von Scott Rosenberg zu BorderCrossing und "über den Tellerrand hinausschauen ...":

Bloggers think they will raze the existing media establishment and replace it with something new. Some journalists think they can simply ignore the arrival of blogs as a new many-to-many news channel. Both groups are missing the reality of today's media ecosystem.

Good bloggers keep good journalists honest; good journalists read blogs and find sources and stories. There's constant foot traffic across this border. Trouble arises when people don't step across the line. (...)

The challenge for professional journalists today is to understand how their role has changed. Their readers and their sources and their subjects now have access to an open microphone. And much of the time, it's good stuff on that mike -- amazing stories and smart people and valuable information. Ignoring all that isn't just a missed opportunity; it's bad journalism. Only a hack could believe that ignoring the "amateurs in pajamas" is a smart course.

Bloggers, meanwhile, lose out if they choose to stand off and lob spitballs at the media machine instead of engaging with it in creative ways. They have an unprecedented chance to insert new information and ideas into the clotted and previously inaccessible media bloodstream. Blogging for its own sake is its own reward, to be sure. But blogging to set records straight and change minds and influence the public sphere -- that's too valuable to pass on.

Scott Rosenbergs Session im BloggerCon-Weblog [ Via: http://www.bloggercon.org/ ]