Das Readership Institute veröffentlicht eine Untersuchung die sich mit dem Leser-Schwund bei Zeitungen befasst und was man dagegen tun kann könnte.

Reaching New Readers: Revolution, Not Evolution. Recommendations from the New Readers study: Newspapers should stop tweaking around the edges and start innovating.
Eine der besagten Empfehlungen heisst denn sinnigerweise auch: Something to Talk about:

In the overview report from the New Readers study, we suggest that part of your innovation around the “something to talk about” experience could be a Web site, targeted to younger adults who like to discuss news.

Debatables.com

What is it? A Weblog on which a handful of writers/editors scan and post news from a variety of sources along with their own commentary. In addition, a number of features (described below) solicit interaction and feedback, along with participation in various contests.

Purpose: To provide a place for a segment of young readers to have something to talk about and to feel they’re getting smarter about topics of interest to them. Debatables.com becomes a “must read” every day because it makes the news of the day more intriguing, fun and approachable.

Target: People who like to discuss current events and their implications. We target 18-34-year-olds, but won’t necessarily market exclusively to that group. Administrators and contributors tend to be young (18-34), with diverse viewpoints and demographics to ensure varied content.

* Something to Talk about on your Website (pdf) - [Quelle: http://www.readership.org/ ]

* Reaching New Readers: Revolution, not Evolution [Quelle: http://www.readership.org/ ]

[Via: Steve Yelvington - Poynter.org ]