Steve Outing zur Frage, ob Zeitungen "podcasten" sollten:

Here's a suggestion: Create podcasts for every columnist. Have them record an audio version at the end of the editing process. It's an extra 5 minutes of work for them -- not a big deal -- yet serves people who prefer audio over the written word, and creates a new advertising vehicle for the newspaper and its website.

Steve Outing: Newspapers and Podcasting (Via: Poynter.org )