Aus einer Studie von Studie von Proximity Deutschland zum Thema Corporate Blogging:

Immerhin jeder vierte deutsche Internet-User (27%) weiß, was man unter dem Begriff Weblog beziehungsweise Blog versteht. 41% dieser Gruppe lesen regelmäßig Weblogs − also insgesamt jeder Zehnte. 4% schreiben eigene Blogs und 8% haben bereits konkrete Pläne, ein eigenes Weblog zu starten. Beruflich nutzen nur 1% das Medium.

Zur Studie resp. einem Ausschnitt davon.

... Social Networking pur. Infos dazu hier

Tim Porter stellt die wichtige Frage in Bezug auf den sogenannten"Citizen Journalism": Local News: Who is Going to Write for Citizen Me?

Our communities are horizontal, not vertical, meaning they extend across location. News of these communities is equally unbound by geography. Enabled by technology, members of communities of interest, be they soccer parents, political partisans or professionals (like the people who read this blog), fill their needs for news and information with publications of special interest, both print and electronic.

Newspapers, though, view the world as fixed. They divide life into vertical silos of topic and geography and, because they report from a traditional institutional point of view, define news as the stories that fit into those silos. It is function following form.

Modern communities are water, spilling across space and time. Newspapers are rock, hardened and stuck in one spot. In the war of water and rock, liquid wins every time.

Sehr, sehr lesenswert!

Tim Porter - First Draft: Local News: Who is Going to Write for Citizen Me?