20
Nov
2008

Rupert Murdoch: Moving beyond dead trees ...

A recent American study reported that many editors and reporters simply do not trust their readers to make good decisions. Let's be clear about what this means. This is a polite way of saying that these editors and reporters think their readers are too stupid to think for themselves.

By taking their audience for granted and allowing themselves to become as institutionalised as any government or company they write about, these journalists are threatening their own papers. It is simply extraordinary that so many who are privileged to sit in the front row and write the first account of history could be so immune to its obvious meaning—not to mention the consequences for their own industry.


Rupert Murdoch: Lecture 3: The future of newspapers: moving beyond dead trees

Via: Medienspiegel.ch

19
Nov
2008

Apropos Finanzkrise: "Is Blogging Keeping You Poor?"

Gelesen beim copyblogger:

Is Blogging Keeping You Poor? by Jonathan Morrow

"They’re laughing at us. Did you know that?

Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make.
We drive ourselves to creative exhaustion by expecting ourselves to pump out a never-ending stream of remarkable content — a stream that, even in the best of cases, only pulls in a couple hundred bucks a month in advertising revenue.

And the guy in his undies? He’s one of the thousands or even tens of thousands of people making six figures online every year. Sure, he worked hard in the beginning, but not anymore. Now he’s connected and focused on growing revenue, not creating an endless supply of free content.

Compare that story to that of most bloggers, and you have to laugh. To say we are overworked and underpaid is an understatement. The guy in his undies thinks this is especially funny, and justifiably so. He’s only half as smart as you, but he’s making 10 times more money. So he laughs, not just at you, but at all bloggers. All bloggers, that is, except a tiny handful that have figured out something that makes them wealthy ..."


Weiterlesen (via Copyblogger)

18
Nov
2008

14
Nov
2008

Apropos Web 2.0 - Twitter und so ;-)

Rosenkavaliere on the Road

rosenkavalier1

... oder Rosen statt Bussen

siehe auch hier

Zum Thema Empathie ...

doc-empathy

10
Nov
2008

10
Okt
2008

YouTubes Journalisten-Wettbewerb: Project: Report

YouTube hat vor rund 10 Tagen ein neues Projekt lanciert: Es nennt sich Project: Report



In partnership with the Pulitzer Center, YouTube presents Project: Report, a journalism contest (made possible by Sony VAIO & Intel) intended for non-professional, aspiring journalists to tell stories that might not otherwise be told.
In each of the three rounds, reporters will be given an assignment to complete. Winners of each round will receive technology prizes from Sony VAIO & Intel, and the grand prize winner will be granted a $10,000 journalism fellowship with the Pulitzer Center to report on a story abroad.


Hier das Video dazu:

Werbung für Zeitungen ..

3
Okt
2008

Videos bei der Wahington Post



Via: beet-TV: Washington Post Serves Record 1.4 Million Video Streams in August.....Dana Milbank is a Video Star!

Apropos User-Generated-Content ... Kein Produkt - Viel mehr ein Prozess


"The newspaper and news industry discussions about what they call user-generated video miss the point. Seriously. All these news orgs fell all over themselves trying to hop on the online video bandwagon as fast as they could. Some of them thought UGC needed to be part of the mix, and some did not, but in either case, the rush to video had much to do with the explosion of YouTube. The explosion of YouTube was only partly about video.

The other parts: community, sharing, communication, identity, self-expression.

Everybody in journalism needs to understand this. This is a huge piece that’s missing from the puzzle of how to save journalism."


Das ist genau der Punkt: Bein User-Generated-Content geht es wenig um den eigentlichen Content,...es geht viel mehr um das "Drumrum":

The reason why user-generated content matters is less the content and more the activity about it. The traditional media tend to view user content as a product, whereas it should be looking at it as a process.


Via: Teaching Online Journalism

2
Okt
2008

Was die Politik von den "Miss-Schweiz"-Wahlen lernen kann ....

Die Bundespolitik und die Miss-Schweiz-Wahlen können gewiss etwas voneinander lernen. So übernahmen die Miss-Schweiz-Wahlen den tieferen Sinn des politischen Rotationsprinzips: Nachdem Kritik laut wurde, dass mehrere Jahre hinweg stets blonde Deutschschweizerinnen gekürt wurden, folgte der Zürcherin Hefti die Waadtländerin Gilliéron und dieser die Tessinerin Rigozzi. In der engsten Auswahl für die Miss 2008 standen auch wieder eine Tessinerin, eine Zürcherin und eine Romande. Diese Berücksichtigung aller Landesteile lernten die Wähler der Miss Schweiz von der Politik.

Umgekehrt kann vielleicht auch die Politik etwas von den Miss Schweiz Wahlen lernen:
Noch nie ist eine Ex-Miss-Schweiz nochmals zur Wahl angetreten.


Via: Bundesrat und Blogger Moritz Leuenberger in seinem Blog

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